the brand was created by my mother in 2002 and after quitting competitive sport on a high level I joined the company. JIV is located in Estonia and we are an Earth-friendly brand focused on multifunctional training wear. I am the head of legal and marketing and my job is very creative.

Love your job and you’ll never work a day in your life!

we started from figure skating, but have now expanded to loungewear and multifunctional clothes. all the clothes are made in Estonia in our own little workshop. we are selling them online and through our resellers.

the whole process of creating a new collection, coming out with a campaign and seeing it come to life is a very exciting creative process and I urge you to take a look at our site and see the beauty we do!

creating the clothes I want to live in.